Identification Of Predatory Pricing Behavior Of The Network Platform

In recent years,the development of network economics has been very quick,together with the real economy to support China's economic take-off.Network economy depends on network platform for development.While more and more network platform enterprises appear to facilitate our daily life,its norms have also become a part of the academic circle that attracts more and more attention.Network platform has the characteristics of network externality and non-neutral price,which makes the network platform market more prone to monopoly.Based on this situation,it is necessary to analyze and study the monopoly phenomenon in the network platform market.Price war is a common means of network platform competition,but the harm of predatory pricing is hidden in the seemingly reasonable competition strategy.It is the foundation of anti-monopoly law enforcement to correctly identify monopoly behavior,so the identification of predatory pricing is an essential step in the process of law enforcement.Antitrust laws in our country for the cognizance of predatory pricing behavior from the relevant market definition,market dominance identifying and price cost three aspects of regulation,but because of law cannot cover all the reality,with fast economic growth,the online world is changing,with a lag,the principle of laws and regulations cannot satisfy the actual needs in the process of law enforcement.Up to now,many scholars have studied the predatory pricing behavior of online platforms in the anti-monopoly law,but the identification of this behavior has not formed a unified standard.Internet platform markets have different characteristics than traditional markets,so applying the traditional method directly cannot solve the actual demand of the network platform predatory pricing behavior identification.But should pay attention to the traditional market and network platform is a product of economic development,its basic principle is still common,so in the network platform in the process of predatory pricing is not necessary to completely abandon the old ways of thinking,but can be in absorbing foreign experience combined with the reality of our country in the process of experience summary method to adjust the cognizance of the existing methods,make it fit with the network platform,the demand of the market.The SSNIP test method is the most widely applicable method for defining relevant markets in the world at present.However,in the face of the fact that the free model of network platforms has lost its original function,it is possible to add the consideration of transfer costs to this situation,and measure the impact of negative prices formed by subsidies on consumers' transfer consumption platforms to define relevant markets.Market share is an important factor in determining the dominant position of the market,but not the only basis.Non-market share factors also deserve attention.Among them,the ability of enterprises to establish and transfer costs and the ability of scientific and technological innovation are important forces affecting the dominant position of the market.Complex network platform the market situation,the relationship between the price and the cost should not treat as the same,but also cannot too fuzzy judgment standard,cost of short-term and long-term cost of combining the method can analyze the market main body in different situations of internal intention,thus effectively decided that the price is reasonable at the same time as the main body in the market competition and development of normal leave enough space.In addition,the variability of the operator is using the Internet platform and concealment makes it hard for high-priced recycling loss to monopoly behavior is discovered and proved,though the form is difficult to prove,but bring market network platform of substantial injury,can therefore be relatively reduced loss compensation in the form of a certificate and pay more attention to network platform of price competition behavior whether a substantial influence on market and competition.