Research On Red Gene Inheritance Based On The Spread Of Revolutionary Stories In Scenic Spots

General Secretary Xi Jinping stressed: "We must tell the story of the party,the story of the Red Army,the story of the West Route Army,and pass on the red gene well." The red gene is passed on in the spread of the revolutionary story,and the red tourist scenic spot is an important base for the inheritance of the red gene.This paper takes a series of red tourism classic scenic spots in Nanchang as a case study,and obtains data through in-depth interviews and online questionnaire survey.By using the method of rooted theory and regression analysis,this paper discusses the spread of revolutionary stories in scenic spots and its influence on red gene inheritance,and on this basis,puts forward corresponding suggestions and measures.The main conclusions are as follows:(1)The spread of revolutionary stories in scenic spots is multi-dimensional.The study shows that among all the transmission routes,although each transmission route shows different transmission efficiency to the red gene,each transmission route has an impact on the transmission of the red gene.This shows that there is a multi-dimensional transmission way for the spread of revolutionary stories in scenic spots.(2)The book text has the greatest influence on the transmission of red gene.The results show that the transmission efficiency of book text is much higher than that of movies and TV dramas,physical display,Wechat official account and Weishi frequent media.This shows that the book text transmission of revolutionary stories is the most obvious for the inheritance of tourists’ red genes.(3)The traditional way of transmission of revolutionary stories in scenic spots is more efficient for the inheritance of red genes than the new way of transmission.According to the research results,the transmission efficiency of the traditional communication channels of book text,movies and TV dramas and physical display is much higher than that of the new Internet inheritance methods,such as Wechat official account,micro-video self-media and Weibo.(4)The influence of red gene on tourists is relatively balanced.The results show that the effects of red gene inheritance on tourists’ pride,political party identity,positive energy and outlook on life are concentrated between 0.157 and 0.174,and the difference between them is very small.it shows that red gene inheritance balances all aspects of emotion of shadow tourists.(5)The inheritance of red gene has little influence on the behavior of tourists.Among them,the standard coefficients of "I think I will tell revolutionary stories to others" and "I will practice their spirit in social life and work" are relatively small.Red gene inheritance has little influence on tourists’ transmission of scenic revolutionary stories and the practice of the spirit of scenic revolutionary stories in practice.Giving full play to the role of revolutionary story communication in genetic inheritance in red tourist scenic spots has a certain guiding significance and demonstration value for promoting the development of revolutionary story dissemination and the connotative development of red tourist scenic spots.