Research On Intellectual Property Protection Rules Of E-commerce Platform

It is their legal obligation for e-commerce platform operators to establish intellectual property protection rules within the platform,the intellectual property protection rules formulated by the e-commerce platform operators have formed a stable system,However,there are still problems such as excessive rights of e-commerce platforms and unreasonable content of rules,which adversely affect the protection of intellectual property in the field of e-commerce.this article first summarizes the e-commerce platform's intellectual property protection rules into three parts: rules for violations and penalties,rights protection and complaint rules,and autonomous supervision rules.and discusses the logical relationship between the three parts,sorts out the origin and development of the establishment of intellectual property protection rules for e-commerce platforms.discuss the necessity and rationality of establishing intellectual property protection rules for e-commerce platform..Then it discusses the problems in the rules for violations and penalties,rights protection and complaint rules,and autonomous supervision rules.Finally,it explore the ways to improve the rules of intellectual property establishing by the e-commerce platforms,including improving the filing system of intellectual property protection rules,and encouraging the court carry out substantive review on the rules of intellectual property protection formulated by e-commerce platform.