Research On Intellectual Property Rules Of E-commerce Platform

With the popularization of the Internet and the rapid development of information technology,electronic commerce,as an emerging economic model,has become an important part of economic development,the rapid development of e-commerce platform,which is the main place where online shopping takes place,is the key to the development of e-commerce prosperity.However,the protection of intellectual property rights has become increasingly prominent in the rapid development of E-commerce,with frequent infringements occurring on e-commerce platforms and more and more disputes over Internet intellectual property rights,in order to solve this problem,this paper studies the intellectual property rules of e-commerce platform with the intention of improving the intellectual property rules of e-commerce platform,provide a strong guarantee for the development of e-commerce platform.By using the methods of Literature Study,Empirical Analysis and Comparative Analysis,the paper combs the present situation,analyzes the problems and puts forward the countermeasures.First of all,to clarify the theory of intellectual property rules of E-commerce Platform,analyze the concept and content of intellectual property rules,the concept of e-commerce and e-commerce platform,the current situation of e-commerce platform and its intellectual property rules.Secondly,it analyzes the current situation of the intellectual property rules of China’s e-commerce platform,including the legislation and implementation of the e-commerce law,the relevance of the Intellectual Property Rights of the e-commerce law,and other relevant laws and regulations.Combining with the analysis of the current situation,this paper analyzes the problems existing in the intellectual property rules of the electronic commerce platform.On the one hand,the frequent occurrence of trademark infringement,the repeated prohibition of copyright infringement,the prominent problems of patent protection and other practical problems are highlighted,problems such as incomplete rules inlegislation,unclear liability for tort and unclear principle of imputation further aggravate this situation.At the same time,it is difficult to confirm the place of action,to confirm the identity of the defendant,to fix the evidence and so on.Finally,in the light of the problems found,the conclusion is that only by taking multiple measures,perfecting the relevant legislation,perfecting the judicial procedure and perfecting the safeguard measures,can we promote the continuous optimization of the intellectual property rules of the electronic commerce platform,we will promote the protection of intellectual property rights in e-commerce platforms and the healthy development of e-commerce platforms.