Study On Motivation And Behavior Of Beijing Guoan Soccer Fans

With the development of social economy and people's level of ascension,sports competitions have become city people dominate leisure time,rich amateur life important social phenomena and the basic way of life,however,in the work force,life,family burdan raise the reality factors such as pressure trapped on the group of women watch a sports game.This paper uses the literature material law,questionnaire survey and interview method,mathematical analysis and comparative analysis.To organizationa behavioral science,the fans of Beijing Guoan women body motivation and behavior of subjects for research,summarizes some basic characteristics of Beijing Guoan fans.The motive of the indirect regional sense of achievement was determined through principal component analysis.Accomplishment motivation,social motivation,sports aesthetic motivation,escape motivation,emotional catharsis motivation the five principal component factors,and through independent sample t-test validate assumptions and then to conclusions: Female fans and male fans have no significant difference in the regional sense of achievement motivation and social motivation;Female fans have significantly lower sports aesthetic motivation than male fans,and female fans pay more attention to appearance factors and male fans pay more attention to technical and tactical factors;Female fans were significantly less motivated than male fans;Female fans were more motivated than male fans.The ball on the emotional catharsis motivation female than for male fans,looked from the overall situation of viewing behavior,female fans in supporting time,lower than male fans watch the games and watching spending,more need to be accompanied by watching;Both sexes are willing to continue to choose to watch the game live.Pregnancy and lactation family work is the main limiting factors,both men and women think is pregnant and lactation women to attending matches the limitation factors,while women with family and work are the factors that limit its attending matches.Through interpretation of regression can be found that female fans' motives for viewing behavior,there is a little with the degree of influence relationship of indirect sense of accomplishment motivation,social motivation,aesthetic motivation are positive influence on the support of female ball by time.Movement,the motivation to support time most influential: indirect sense of accomplishment motivation,social motivation,aesthetic motivation is to the fans watching sport check to influence events,most affect social motivation for viewing session;Aesthetic motivation and emotional catharsis motivation of female fans' spending a positive impact,sports aesthetic motivation influence on viewing spending,indirect most satisfaction,social motivation and aesthetic motivation expectations of female fans watching all sports behavior produce positive influence,social motive for played the spending dominant force is the largest.This research to curse put forward the following Suggestions: The club should make strategies to match the motivation and behavior to the female fans.The fans organization should exert organizational guidance and restraint function;The media should increase the positive effect of sports events through the orientation of public opinion.The whole society should strive to create a good atmosphere for women's watching;Women themselves should increase the frequency of watching.