The Analysis Of Female Athletes Images At The Media Perspective Of The Rio Olympics

The Olympics as a display image and comprehensive strength of the big stage,through this platform to show national culture to the world,for the people of the country has a strong guiding role of culture and values.The establishment of the Olympics men's and women's athletes of fairness for promoting women's equality in the world is important,the spread of inside and outside the field of traditional media and new media report on the spread of the female image and its important role.Female athletes of Rio DE janeiro Olympic Games media shape image,image contrast Rio female athletes of the Olympic Games and the image of the female athletes differ past Olympics,explore as time goes on,the media shape change and development of female athletes image.Drawing on the theory of social communication,this paper provides a new perspective and thought for female media image research,and promotes the in-depth and development of female media image research.This study selected media reports during the opening ceremony of the Olympic Games until the closing ceremony of Rio DE janeiro is analyzed,to provide theoretical reference to the research of the traditional sports media,also provide some prospects for the development of new media and using for reference.At the same time,for the public readers understand women,to understand sports,through the media to show the image of women athletes to know the real lives of women in the sports field and etc know as time goes on media perspective of female athletes progress to provide the reference image and change,thus promote the correct understanding and the understanding of social sports to women.