The Research On The Medium Image Of Chinese Female Athletes Report By Traditional Media

In the field of media,People's Daily,Guangming Daily and Nanfang Daily,as China's traditional paper media,occupy a large market share and have great social influence.They are China's serious mainstream newspapers.The Olympic Games is an international sporting event that attracts worldwide attention.In such a special historical period,female athletes are bound to receive a high degree of attention.Based on this,it is of great significance to investigate the image of Chinese female athletes shaped by traditional media to the development of women's sports in China.This study is based on the reports of the three traditional media related women athletes in the People's Daily,Guangming Daily and Nanfang Daily during the six-year Olympic Games from1996 to 2016.It is a combination of literature,mathematical statistics and text analysis.It analyzes the characteristics of traditional media shaping the image of female athletes in China,reveals the problems existing in traditional media reports of female athletes,and gives certain reference opinions.Through text analysis,it is found that the characteristics of Chinese female athletes shaped by traditional media: highlighting the positive image of female athletes,embodying humanistic care for female athletes,showing nationalist tendencies,strengthening femininity,and returning to traditional female images.Factors influencing traditional media to shape the media image of female athletes in China: media practitioners' gender awareness,national consciousness and national identity,cognition of female stereotypes,invasion of consumerism,and awakening of female self-consciousness.Problems in the shaping of female athletes' media image in China:There are still stereotypes in the report,lack of certain depth and breadth of the content of the report,and insufficient female speaker's discourse power.Suggestions: Improve the gender awareness of media practitioners,broaden the breadth and breadth of reports,and improve the voice of women in sports.