Research On The Present Status Of Sports Tourism Industry In Three Prefectures Of Sichuan

The sports tourism industry is produced by sports and tourism overlapping.The rapid rise of sports and tourism has laid a good foundation for the development of sports tourism industry.Nowadays,more and more people add sports elements to tourism,and participate in sports tourism at the same time,and enjoy the local customs and practices.By means of literature,field investigation and interview,this paper investigates the categories of sports tourism products,the sex ratio and age structure of tourists,the status of the occupation,the motivation of participation,the influencing factors and the satisfaction of tourists,Operation management mode,operation management mechanism and safety management three states of Sichuan.The results show :(1)The majority of sports tourists Three states Sichuan are mainly young and middle-aged people,accounting for 55% of the total number of investigations.There are more male tourists than female tourists,but there is little difference;(2)Personnel of enterprises and institutions,teachers,students and self-employed people are the main body of sports tourism,accounting for 29.22%,20.92% and 19.05% respectively;(3)Different people's needs are different,then the choice of the project is different,of which 20.42% of the tourists choose mountaineering,14.72% of the tourists choose skiing,and 12.72% of the tourists choose drifting;(4)The main purpose of most tourists' participation in sports tourism is physical fitness,entertainment,sightseeing,releasing pressure,relaxing themselves and challenging themselves;(5)The main factors that affect people's participation in sports tourism include economic status,leisure time,project safety,service quality and so on;(6)Most of the tourists were satisfied with the overall satisfaction of the survey,with a satisfaction rate of 72%;(7)The operation and management mode of sports tourism three states sichuan consists of the state-owned enterprise management mode affiliated to the government,the overall leasing operation mode and the non-enterprise operation mode;(8)65%percent of experts and managers are satisfied with the corporate management system.According to the problems existing in the development of sports tourism industry three states Sichuan,the following suggestions are put forward:(1)The government functions,the corresponding policies and regulations and the sports tourism management system are formulated,and the resources financing system of the scenic spots is formulated,and the investment in the sports tourism industry three states of Sichuan is strengthened;(2)In the background of vigorously developing the leisure sports industry,the needs of sports tourism are fully stimulated and the links between the associations and the sports tourist attractions are strengthened;(3)Exploiting good natural resources,developing sports tourism projects with their own characteristics;(4)Training special talents to improve the quality of service;(5)Strengthening the construction of safety facilities and paying attention to safety protection;(6)Enhancing publicity and raising public awareness of sports tourism.