Research On The Integrated Development Of Traditional Festival Sports And Tourism Industry In My Country Under The Background Of "One Belt And One Road"

Traditional festival sports is a strange and familiar thing.It is rare in the fields and on the city streets.It is no longer used in the Spring Festival,Lantern Festival,Qingming and Dragon Boat Festival to activate the festival atmosphere;familiarity has gone through thousands of years.The precipitation of the year is integrated into the bones and blood of the Huaxia people;they are familiar with the poetry,song and poetry and childhood memory.The "Belt and Road" requires cultural exchanges to promote people's hearts,the "wealth and prosperity of the people" begin to regain cultural self-confidence,and "all-round well-off" requires physical exercise to promote the health of the people.Traditional festival sports have undergone historical accumulation and are integrated into national culture and spirit.We should advance with the times,shoulder the historical mission,and create historical glory.But at present,the development status of traditional festival sports is not optimistic.Under the background of rapid development of science and technology and economic globalization,industrial integration is a new model of sustainable industrial development.The State Council,the State Sports General Administration and the Ministry of Culture and Tourism have successively issued a series of policy documents for traditional festival sports and tourism industries.Integrated development has created a good environment.In order to promote the protection and development of traditional festival sports,this article explores the integration and development of China's traditional festival sports and tourism industry from the perspective of innovation-driven,combined with the "Belt and Road" initiative,using literature,questionnaires,and logical analysis.The results are as follows:1.The development is influenced by western culture and the modern economy,our country traditional festival sports gradually lost its original color,although in recent years the number of legal holidays traveling increasing year by year,Dragon Boat Festival dragon boat and other traditional festivals sports also developed to a certain extent,but the domestic traditional festival of sport and tourism industry convergence is not sufficient.2.Feasibility of integration and development: China's traditional festival sports and the tourism industry have a high degree of interrelationships and strong asset versatility,as well as external forces such as market pull,enterprise drive and policy promotion.3.Necessity of integrated development: It is conducive to cultural heritage and promote the development of traditional festival sports;accelerate resource sharing andimprove social and economic benefits;promote people's aspirations and strengthen mutual political trust;improve ecological civilization and promote sustainable development.4.Existing problems: Firstly,traditional festival sports are seriously affected by Western culture in their own development,and they are not connected with the world.Secondly,there are industry barriers and insufficient resource development in the integration and development of traditional festival sports and the tourism industry,and a complete industrial chain has not been formed.There are cultural differences in regional development.5.Factors that traditional holiday sports and the development of the tourism industry convergence factors mainly include international influence,the domestic policy,government management structure of the political factor,economic development level,sports tourism market scale,economic factors,such as industrial structure and historical change,the development of science and technology,customs and other cultural factors.6.Development countermeasures: put forward the integration process and model diagram of ‘technology ? product ? business ? market',and put forward to establish cultural self-confidence and cultivate cultural consciousness;cultivate composite talents and reduce cultural misunderstanding;encourage relevant departments to cooperate and improve relevant laws and regulations;establish Sports tourism brands,building traditional festival sports tourism industry chains;development strategies that vary from country to country,and find common ground.