The Construction Of Female Image By Fashion PGC Video

In this era,women are being "consumed" as the main force of consumption,besides,they are also being watched as self-consumption cause they are invested in their own external image with energy and time.Such phenomena have become increasingly prominent in the Internet era.People should consider that the "consumed" gender status has become a real issue whether they are content with the status or break through.As an important channel for information communication,Network media presentation of information content is related to whether the content affect the audience and other important issues or not.To obtain more commercial interests,more and more woman's products are favored by the influence of the Internet media.In the market competition,fashion media as a dissemination tool for woman's products,the dissemination of content is also varied.As a representative of female media products,fashionable PGC video is an innovation of media management mode and as well as a social utilization of media resources.Fashionable PGC not only reflects the development of media technology but also reflects the progress of media strategy.On the one hand,the spread of such fashion videos enhances woman's understanding of fashion to a large extent and enriches the multiple portrayal of "beauty," on the other hand,unifies "beauty" as a standard and fixes the pursuit of women on the seemingly diverse appearance and limited the contradiction circle.This article will explore the four aspects of fashion PGC video problems,as follows:1.how to construct female image;2.what kind of female image by which elements;3.what is the problem of fashion PGC video in constructing female image;4.what can be measures.This thesis summarizes the current female media research on the construction offemale images from two aspects,based on the fashion PGC video of women's internal and external image,as well as the video content creation to study how this kind of video is female images and what kind of woman.On the basis of the content and text analysis,this article analyzes the deep meaning of the female image features presented by such video.The first,the multiple pursuit of the image of women under the commercialization theme.The second,the pleasure of watching the female image in the consumer culture.The third,the concept of women in the gender equality environment.From a critical perspective,the author points out that despite the new mode of content production,the concept of gender behind the ideological level in the content of communication can not be changed,and the fashion PGC video still constructs a female imagine like the stereotype,the othering,the functionalized.Finally,we put forward suggestions to optimizing the creation of such video content.Content creators should broaden the field of video content creation.Audiences need to improve their media literacy to improve their gender awareness.The media should improve the gender awareness of the monitoring mechanism.As a new era of women on the aesthetic change of fashion witness,Fashion PGC video is an important gender concept of media,there also existing gender consciousness has been cured,It is particularly important to the future of fashion PGC video should show its content,and express kind of gender view.That needs to be constantly explored in practice.