Research On The Media Image Of Female Players In Video Games

Marshall Mc Luhan calls a game an extension of social and human characteristics.As a major medium in the era of industrialization and commercialization,video games,together with other information commodities,jointly construct our simulated environment,and thus become the representation of ideas and behaviors.Their social,cultural,economic and political attributes are also constantly emphasized.Therefore,compared with the cultural research represented by postmodern feminism,this paper focuses on the characteristics and trends of media images of female players and male players in games on different platforms,as well as the two-way interaction between players and game ecology,and adopts the research method of network ethnography.This paper discusses the influence of interactive communication on the media image construction of female players in the context of games,and tries to make beneficial exploration on the media image of female players.Based on this,the following issues are mainly discussed and briefly summarized as follows:First,the interactivity of games is the reason why it separates from other new media forms and attracts so much attention.Then,what role does the interactivity play in the construction of female players’ media images in the course of and outside of games? Second,how does this interactivity throughout the game and outside of the game enable female players to accept gender discipline and even achieve passive identity with such stereotyped images?At the same time,three research objectives are attempted to be accomplished: first,to sort out the media images of female players in the interactive communication of online games,clarify their characteristics and trends,and fully show the problems and dilemmas they face;Secondly,it analyzes the causes of media images of female players in online games,not only focusing on the narrative level,but also on the motivation level of game players.Thirdly,it provides the possibility of reconstruction and breakthrough path for the media image of female players in online games.In particular,how do female players seek self-identity in the field of public opinion,and at the same time provide male players with a more convenient way to express their media image.It is found that the media image of female players is formed in the interaction and is interpreted by game players.Since game culture is the transfer and replication of real social culture,this interpretation is also subject to social gender norms,so that the media image of female players is formed in the continuous and repeated performance process.