Research On Brand Construction Of F Group D Private Higher Vocational College

Since the state promulgated the "Private Education Promotion Law" and the state passed "State Council on accelerating the development of modern occupation education",private vocational education has been promoted to an unprecedented level and national level.The private vocational and technical education has contributed greatly to the prosperity and development of the economy,politics and culture in the country and the region.The symbol of the modernization of a country and region has gradually evolved into the development level of the private Career Technical College in the country and in the region.At present,although the policy environment,social needs,operation mechanism and development space of private higher vocational colleges have some advantages,fierce competition in the same industry has hindered the development of F group D Private Higher Vocational College in the scope of X city.This is a higher requirement and a great challenge for the development of the D college.Only by building brand awareness,optimizing brand building and using the invisible power of brand can we improve competitiveness,make ourselves stand out,and constantly develop and grow in a number of competitors and become invincible.This study is based on the brand relationship theory and based on the brand relationship theory,based on the brand evaluation perspective of the D.First of all,this study analyzes the current situation of the external environment and brand construction.Then this study uses the grounded theory and the analytic hierarchy process to determine the impact factors and weights of brand evaluation and to establish a brand evaluation model.Then this study is based on the model to develop the survey of brand evaluation.Then this study designs the experiment and carries out the demonstration in the enrolment work according to the conclusion of the investigation.Finally,according to the conclusions above,the direction and strategy of the future brand building of D college are put forward.The results show that,first of all,the enrollment of D college has been declining.Now the major brand competitors have changed.Secondly,the influencing factors of brand evaluation of D college are mainly composed of 5 dimensions of B1 to B5 and 14 sub dimensions of C1 to C14.The weight values of some dimensions are different from those of traditional thinking.At present,the emphasis of brand image publicity and construction is biased.Although the D college has a significant advantage in individual subdimensions,it is still significantly lower than the public college on multiple variables.The D college is in urgent need of more brand building.Finally,according to the above research conclusions,the author puts forward eight strategies for the future brand building of the F group D private vocational college.These strategies not only clear the direction of the future brand construction of D college,but also provide a strong reference value for the future brand construction and development of the similar private colleges in X city.