On Private Higher Vocational Education Brand

Nowadays, scientific and technological competition is becoming increasingly acute. The advance of science and technology greatly relies on the development of education and the essence of this science and technology competition is the competition of education, and more exactly, is the competition of talents. The higher vocational education has remarkable process after China's reform and open up, and as an important part of higher vocational education, the non-publicly funded higher vocational schools though increased dramatically in quantity, its quality and social recognition is still to improve. After China's entry into the WTO, this kind of competition is more and more fierce since the international education institution also takes a part in this market. How to break the bottleneck and increase its own competitiveness for the non-publicly funded higher vocational school has been the focus of all social circles.1st paragraph, introduce the background and development status of non-publicly funded higher vocational school and analyzes its development status.2nd paragraph, give a brief introduction to brand basic theory, the implication and development process. And make the higher vocational technical colleges building educational brand as an example, to interpret the meaning of non-publicly funded higher vocational school brand strategy.3rd paragraph, analyzes the necessity and feasibility of brand building for non-publicly funded higher vocational school. First, we can make a general understanding of the necessity of brand building from both the internal and external difficulties of its development, and then learn from SWOT to research the feasibility of non-publicly funded higher vocational schools' brand building.4th paragraph, mainly is ideas and measures of non-publicly higher vocational schools' brand building. At first,Ⅰwill raise five ideas for its brand building, and then extend this to the seven measures directing against the difficult positions the non-publicly higher vocational schools are now confronting.