Research On Brand Marketing Strategy Of W Nursery Education

With the rapid development of Chinese's social economy,the continues advance of urbanization construction,people increasingly feel the pressure and fast rhythm of life.Many parents are busy with their work and have no time to take care of their children's life,let alone their children's education.Now,a new industry dedicated to care for young children after school temporarily came into being – Nursery Education.In recent years,the policy support and encouragement of private education from country,promoted the rapid development of private education trusteeship.However,due to the growing competition in the market,a lot of hosting educational institutions in order to reduce the cost,take some informal means to participate in the competition,they are false propaganda,and even fraudulent behavior in the process of teaching,their interests,ignore the importance of brand building and marketing.In this context,the trusteeship education industry has received unprecedented criticism from public opinion,and the current market needs an environment of good faith and healthy development.Based on the literature research,from the management of brand and brand marketing strategy theory,according to the specific feature of the education brand,focusing on the basic problems of trusteeship education brand marketing strategy.This paper takes education brand marketing strategy as the research object,the W Nursery Education chain as a case study,through the macro environment of W Nursery Education and training institutions and micro environmental factors analysis,indepth analysis of the current situation of education and training institutions in W Nursery Education brand marketing and the existing problems,combined with their own strengths and weaknesses,develop a brand marketing strategy for W hosting educational chain development efficiently,and put forward to ensure the healthy development of W Nursery Education chain measures.