| Sports tourism is a branch of the big tourism industry.The integration of "Internet +" and sports tourism has developed rapidly and has become a leader in the tourism industry.This article mainly adopts literature research,mathematical statistics,qualitative analysis and other research methods to systematically analyze the connotation of China's “Internet+” sports tourism,the status quo of “Internet+” sports tourism,and development strategies of “Internet+” sports tourism.Analysis and research.The main conclusions of the study are as follows:(1)The research on the meaning of “Internet+” sports tourism is: “Internet+” sports tourism is based on internet technology,through Internet platforms such as OTA and travel APP,to inquire and book sports tourism products or to experience and practice sports tourism.The process of sharing;the cultural connotation of “Internet+” sports tourism is the sum of social phenomena that integrate historical culture,traditional culture,civilization of a certain period of time or folk custom with sports tourism,and “Internet+” sports tourism resources.For sports tourism resources and Internet resources,high-quality sports tourism resources are based on natural resources and humanities resources as the carrier for sports tourism.Internet resources mainly refer to the intermediary media that play a bridge for sports tourism resources;“Internet +” sports tourism "Internet +" as the backing,through the Internet technology platform to serve the public;"Internet +" sports tourism products are divided into booking products,information products,sharing products,transportation products.These four categories of products cover the “eat,live,travel,travel,purchase,and entertainment” of “Internet+” sports tourism.(2)The status quo of “Internet+” sports tourism is: “Internet+” sports tourism is in a period of development.There are only a few Internet travel companies that specialize only in sports tourism.The Internet+ sports tourism at this stage is mainly driven by integrated traffic giants.Businesses hold."Internet +" sports tourism mainly relies on high-quality sports tourism resources,multi-functional Internet sports tourism e-commerce platform,sustained growth of the national economy and the support of national and local government policies.The "Internet +" sports tourism business model is O2 O,B2B,B2 C,C2C,C2 B five kinds of e-commerce transaction models;but today's "Internet +" sports tourism business model is not a single model,often a variety of e-commerce model Compound together.At present,"Internet +" sports tourism has a single structure of sports tourism products,insufficient satisfaction and loyalty of tourists,lack of online trading supervision and laws and regulations,the living environment of entrepreneurial Internet sports tourism companies is poor,and "Internet +" sports tourism is affected by external factors.More often than not,a series of problems such as network information security,network integrity,and lack of specialized talents are prominent.The development of the "Internet +" sports tourism industry has kept pace with the times and diversified development,taking the road of innovation and development,building a full-scale industrial chain of sports tourism,merging online businesses,innovating and promoting new models,strengthening the construction and development of sports tourism bases,and transforming the industrial structure.Upgrades and other trends.(3)"Internet +" sports tourism development strategies and optimization models: research and development of new products,establish a well-known brand,cultivate new markets is the foundation for the development of enterprises and industries;multiple functional departments linked to the operation of the resources has been optimized allocation;talent is innovation and development The cultivation of core and compound talents is the driving force for the development of the “Internet+” sports tourism industry;the e-commerce platform is the main support for “Internet+” sports tourism,and building a safe,reliable and powerful platform is the cornerstone for promoting the development of the industry;The legal and sound security system is the guarantee for the healthy development of "Internet +" sports tourism;strengthening international exchanges and cooperation is its current development trend;building an open and inclusive "Internet +" sports tourism environment is the environmental basis for its development. |
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