Research On The Influence Of Sports APP On College Students' Sports Social

Under the comprehensive coverage of the 4G mobile network,the majority of mobile Internet users who use smart phones have contributed to the investment in “Internet+”business opportunities,and many traditional industries have begun to transform.With the development of the country's politics,economy,and culture,the material living standards of the Chinese people have been greatly improved.People begin to pay attention to personal physical and mental health.Exercise has become one of the most popular social activities today.Under the guidance of China's sports industry policy,the transition of "mobile internet +sports" has successfully brought about new developments in the sports industry.The birth of Sports App has improved the way people exercise.The support of LBS technology and O2 O technology not only brought physical health guidance to the public,but also brought the psychological entertainment to the public as a mobile media.The era of sports social has arrived.Today's college students are more than the group.As the main consumption of the current society,the vast majority are consuming sports app.They also have a strong say in the utility of sports and socializing.Based on the theory of "use and satisfaction" of communication,the paper draws 550 students from Guangzhou University as the research sample by means of the psychology "Maslow's demand Level theory" and the CS management strategy of enterprise management as the basis for the function of sports app:The use of sports app in college students is very high.College students are also very familiar with the concept of sports social.At the same time,through the functional platform built by the sports app,college students can have a good experience by sports and sports social.However,there are still some college students who do not use sports app.Therefore,the sports app does not bring sports social influence to every college student.When the sports social app meets their functional requirements,college students who have not used the Sports App will also consider using it.For college students who have used sports apps,running apps are the most popular sports apps for providing sports and social services.Based on the six dimensions defined in the "Theory of Use and Satisfaction" to study the social forms of sports,Sports App brings the following six aspects of sports socialization to college students:knowledge-related sports social based on sports learning supervision,and interest-related sports social based on sports entertainment,information-related sports social based on sports information exchange,acquaintance-related sports social based on social relationship,interpersonal communication-related sports social based on personal value,and transaction-based sports social based on sports mall.There was no significant difference in the social effects of sports APP on male or female.College students generally prefer sports news and information functions of sports apps.In general,Sports App provides college students with a positive sporting social influence.sports social are gradually being popularized in sports consumption.