Study On The Influencial Factors Which May Change Public's Intention Of Green Traveling Based On Sharing Bicycles' Data

The urban traffic problem has gradually become the leading cause of the deterioration of the Chinese urban environment,and the green traveling is the reflection and reform of the various shortcomings of urban traffic development concept,which is the necessary way to achieve sustainable development.While China has made it clear that green travel is the future of urban transportation,the slow system has never been properly planned and applied,and it's not very strong for people to take a green approach.The emergence of Shared bicycle makes traditional green travel have a new mode and vitality.In order to promote the green transition of urban traffic development and improve residents' behavioral intention of green travel,this paper studies the influencing factors of residents' green travel intention based on the data of Shared bicycle.This article uses quantitative analysis and qualitative research methods,combined with the UTAUT model,the influence factors of residents with green travel will as the research object,and choose hangzhou as a case,construct the influence factors of residents' green travel willingness to model,and the results based on this model,puts forward relevant policy Suggestions.Firstly,based on UTAUT model,a factor model for influencing the willingness to share a bike was proposed,and the probabilistic regression analysis of the survey data obtained by Logit model was used to obtain the influence of various factors on the probability of residents' choice of sharing a bike.The results showed that performance expectation,convenience,expectation of payment,value price and habit all had significant positive effects on individuals' intention to share a bike.Perceived risk and private car ownership had significant negative correlation with individuals' intention to share a bike,while other personal characteristics had no significant impact on individuals' demand for sharing a bike.Then using grounded theory,this article through the way of depth interview to interview a passer-by,regression results based on the Logit model,probed into significant explanatory variables to promote residents' green travel inducing factors and restraining factors,comb get Shared cycling urban residents travel influence factors analysis model framework,found that: :(1)the primary consideration of residents' travel is the travel radius.(2)consumers will be encouraged by the price to choose the more advanced way to travel in the green way;(3)the residents' willingness to visit green is affected by the degree of industry norms and the perfection of facilities;(4)residents' awareness of environmental protection and green travel is relatively weak;(5)bicycle sharing is a completely alternative means of transportation for residents to ride bicycles in a green way.Then,from the perspective of residents,platforms and the government,policy Suggestions are put forward to improve residents' awareness of green travel,reduce residents' green travel costs and improve the degree of green travel convenience,in hopes to eliminate inhibition factors when residents at present green travel,strengthen the inducing factors,improve the residents' willingness to green travel.