A Research On Influence Factors Of User Participation Intention Based On Phenomenological Games

Phenomenological games refer to a game which has a large number of users,produces a social phenomenon and affects public life,also called civil games.The number of users participating in phenomenal games can reach tens of millions or more,but only a few researches have been carried out on phenomenal games.The research on the influencing factors of user participation in phenomenal games is of great significance to the development,design and operation of games.The purpose of this research is to study the main influencing factors of users' participation in phenomenal games and explore the users'psychology of user participation in games.The methods of research mainly include the theoretical research and empirical research.The research is based on the four characteristics of phenomenal games,which are entire-people,interactive,corporate and covenant-lite.By the analysis and research of domestic and foreign literatures,the research adopts the motivation model which is based on technology acceptance model,and integrates perceived social interaction theory,perceived quality theory,flow theory and sense of achievement theory.Finally,the research constructs the influencing factors model of user participation intention of phenomenal games.Ten hypotheses were proposed in this study.The empirical research includes questionnaire and data analysis.Firstly,create a questionnaire by drawing lessons from previous research results and innovating in this study.Secondly,test the reliability and validity of data by data analysis software SPSS,and carry out hypothesis and fitting analysis by data analysis software AMOS.The research shows that perceived social interaction has a significant positive impact on perceived ease of use,sense of achievement and flow,and the sense of achievement and flow have a significant positive impact on users' participation attitude.Attitude and perceived quality have a significant positive impact on user participation intention.Based on the above conclusions,this research provides operational suggestions for game developers and operators by analyzing the hidden user psychology.Finally,the shortcomings of this study and possible research directions in the future are elaborated.There are two innovations in this research.Firstly,the research constructs a model of the participation intention factor of the phenomenal games by using the similarity of Motivation Model and Flow theory.The research creatively combine the Motivation Model with Flow theory and generate sense of achievement.Secondly,the research content adopts the newly defined phenomenal games,which is a new concept and has great research significance.