Research On The Relationship Between Privacy Concerns And Privacy Behavior Of Online Social Network Users From The Erspective Of Privacy Paradox

Behind the huge social dividend,social networking is no longer just a platform for information aggregation and distribution,but also a powerful driving force for innovation opportunities such as industry convergence.The personal privacy provided by users as an important source of social network data accumulation has been showing great commercial value.However,with the accumulation,spread and even being traded and abused of users' privacy in social networks,users and public opinion are increasingly concerned about the risk of privacy disclosure,and directly form a paradox that still blindly discloses personal privacy under high privacy concerns.The expansion of privacy paradox indicates that the implementation of social network privacy protection is still in a difficult situation.Studying and solving the problem of privacy paradox is conducive to ensuring the healthy development of the social network industry.Based on this,this study designs a research system that analyzes the social network privacy paradox from three dimensions:cause,existence and form.By summarizing the research status of social network privacy paradox,as well as the definition and measurement methods of privacy concerns and privacy behaviors,this study introduces the evolutionary game theory into the cause analysis,and uses data mining as a data analysis method for empirical research.Firstly,the evolutionary game model of social network privacy paradox is constructed,and the necessary conditions for the generation of privacy paradox are derived from the evolutionary stable strategy.Then the study uses questionnaires to collect data on privacy paradox for users who use both Weibo and WeChat social software.Finally,this study uses Apriori and CHAID algorithm to determine the relationship between privacy concerns,privacy behaviors and other influencing factors of users,confirms the existence of privacy paradox on two social platforms,and compares the similarities and differences between forms of privacy paradox.