Research On Social Media Marketing Strategy For Sports Events

With the rapid development of mobile Internet and the popularization of intelligent terminals,socialized media is becoming more and more essential to people's daily life,and the socialized media ecosystem has gradually formed.The development speed of China's sports events industry is relatively slow,one of the most important reasons is the lack of effective marketing strategies,especially social marketing strategies in the sports events industry.In this thesis,the theoretical model of socialized marketing,SICAS,has been conducted a in-depth analysis and the main innovation points of social marketing in marketing strategy have been summarized based on the analysis of several actual cases,including using the characteristics of two-way communication of socialized media to enhance users' sense of participation,using the characteristics of social media such as fast communication speed as well as high exposure to promote marketing activities through "hot events",etc.Through analysis,this thesis believes that the socialized marketing is indeed helpful to the development of sports events,while the success on the marathon events in recent years would be a great evidence to prove on this.This thesis takes Cage Football League as an example to study the socialized marketing strategy of sports events,which provides theoretical guidance and practical suggestions for the popularization of this event.