Research On The Effectiveness Of Ideological And Political Education Communication In Colleges And Universities Under The Network Environment

With the progress of The Times,the emergence of the Internet has brought historical changes in people's lives,and the Internet has become the basic way of life for people.Under the influence of the rapid development of the Internet,a series of emerging media such as weibo,WeChat,video and wechat payment are rapidly changing people's life and communication styles.In such a big background,the university students to choose and accept information channels to expand the selection information autonomy also greatly enhanced,ideological and political education workers can make use of information communication under the network environment the immediacy,the advantages of flexibility and sharing to enhance the effectiveness of ideological and political education,but in the process,also cannot ignore the network environment to undermine the effectiveness of the ideological and political education,such as lack of network information transmission constraints and regulation,fragmentation,Internet rumors spread information content can cause problems for the formation of university students' correct values,therefore,Improving the effectiveness of ideological and political education in colleges and universities under the network environment is an important subject of ideological and political education in the new era.In this paper,based on the ideological and political education subject itself,draw lessons from the related principle of communication,through the spread of the ideological and political education under the network environment the characteristics of the new study,analyses the spread in the ideological and political education under the network environment in the process of problems and reasons,explore in improving the effectiveness of ideological and political education communication under the network environment a series of measures.This paper consists of five parts: the first part is the introduction.First of all,the paper introduces the background of the topic and the problem,the theoretical and practical significance of the topic.The second part is the research on the effectiveness of ideological and political education under the network environment.Firstly,starting from the general theory of ideological and political education communication,this paper defines the related concepts and influencing factors of the concept,mode,approach,content and effectiveness of ideological and political education communication,followed by the connotation of the network environment and the new characteristics of communication.The third part analyzes the opportunities and challenges of ideological and political education in colleges and universities under the network environment.The fourth part is the status quo and reason analysis of improving the effectiveness of ideological and political education communication in colleges and universities under the network environment.This part explains the current problems faced by ideological and political education communication in the context of the network environment,makes an in-depth interpretation of the existing problems,and analyzes the reasons.The fifth part studies the elements,channels,mechanisms and environmental atmosphere of ideological and political education communication,and analyzes the countermeasures to improve the effective communication of ideological and political education under the network environment.