Research On The Traditional Advantages And The Blending Strategies Of New Media Of Ideological And Political Education In Colleges And Universities

Ideological and political education referred as IPE in the following.IPE plays a very important role in the work of colleges.Colleges assume the important responsibility of training socialist builders and successors,young students are the backbone of future social development,young students in the world outlook on life and values of the development of critical period.Most of the audiences of IPE in colleges are young students,who have unity and concentration in time,energy,thoughts and other aspects.As an important way for colleges to grasp the dissemination of mainstream ideology,IPE has traditional advantages in content,method,position,team and other aspects.In the new media era,new technical methods and means bring many opportunities for IPE in colleges.However,due to the openness,virtuality and individuality of new media,IPE in colleges is vulnerable to the influence and impact of non-mainstream social trends of thought.It is an inevitable trend for the development of education to integrate the traditional advantages of IPE in colleges with the new media.The work of IPE in colleges should be constantly innovated to promote the high integration of the traditional advantages of IPE in colleges with the new media.In addition,colleges should also set up a new carrier and platform for IPE,so as to achieve the deep integration between the traditional advantages of IPE in colleges and the integration of new media in the mainstream communication media.The research of this paper is mainly guided by the marxist theory,and the related theories and research results of communication education and management science are taken as references.The main research object is the whole school staff and the students,the research emphases is the IPE of students.IPE in colleges has both commonness and individuality because of the differences among students,as a result,IPE in colleges has both common and individual advantages.This paper focusing on the commonadvantages of the study is divided into five parts.The first part mainly introduces the research background,research significance and research status at home and abroad.The second part summarizes the traditional advantages of IPE,and elaborates on the content,team,position and method.The third part analyzes the connotation,extension and characteristics of new media and studies the challenges and opportunities faced by colleges in the new media era.The fourth part expounds the significance and feasibility of the integration of IPE and new media,and demonstrates the practical feasibility of the fusion of meaning technology operation.The fifth part explores and studies the traditional advantages of IPE in colleges and the blending strategies of new media,and puts forward the integration strategy of traditional advantages of IPE and new media.