Social Capital And Trust:Research On The Influence Of The Trust Factors On Charity Crowdfunding In Social Media

Personal charity crowdfunding projects in social media rely on the unique ways of social media to help thousands of ordinary families survive the storm.Third-party public welfare and disease-raising platforms such as water-dropping,easy-funding,and worry-free financing have helped countless patients raise money for treatment.WeChat,from the beginning of 2011 to today's live 1 billion super social software,provides a soil for personal charity crowdfunding.The development of various crowdfunding platforms is based on the layer of"friend circle" forwarding and acquaintances,public welfare activities Start to show a new situation.The categories,characteristics,crowdfunding effects of charity crowdfunding and the trust factors in public welfare have all received the attention and research of scholars.Various literatures have thoroughly analyzed the profile of charity crowdfunding.This article focuses on personal charity crowdfunding projects published on social media platforms to explore the impact of individual sponsors' social capital on charity trust.Using literature research,case studies,interviews and other qualitative research methods,combined with three typical cases of different crowdfunding effects,from the two major frameworks of social capital:accessed social capital and mobilized social capital analysis social media public welfare Raise the impact mechanism of trust factors.This paper operates the concept of charity trust as the crowdfunding completion rate.First puts forward two hypotheses around social capital and public trust,and then verifies that the difference between the promoters' social capital will have an impact on the public trust.The multiple dimensions of social capital measured in this paper exert correspondingly on the crowdfunding effect to varying degrees.