The Research Of Irrational Consumption's Culture Of Mordern College Students And Its Guiding Strategies

Irrational consumption is the choice of contemporary college students' growth process,and this choice has gradually become an atmosphere that has spawned an irrational consumer culture.The irrational consumption culture of modern college students is the sum of the irrational consumption's cognition and behavior made by the students under the interaction of external environmental factors and internal psychological factors,which is a symbolic system that expresses a certain value system and a kind of secular cultural form accompanied by the consumption society.Moreover,it is also a type of value system opposed to mainstream values,all of which express as the values,beliefs,attitudes,styles and codes of conduct formed by college students in the process of their study,socialization and life.The extremely expansive consumption desire embodied in the irrational consumption culture of college students distorts the ideological concepts,moral norms and behaviors of college students.At present,ideological and political education is weak in consumption guidance and consumption education.Therefore,how to guide college students to be rational consumers,help them establish correct consumption concepts,and form a healthy and rational consumption culture is an important and urgent task in ideological and political education.The purpose of this paper is to explore the influence of college student's irrational consumption culture on college students' lifestyles,values and behaviors under the guidance of socialist core values.This paper adheres to the combination of theory and practice,adheres to the principles and methods of ideological and political education,and rationally guides college students to construct a rational and healthy consumer culture,making them establish rational beliefs and values that are in the same direction with the times.This paper focuses on the main line of "what is the irrational consumption culture of college students and how to effectively guide the rational consumption culture of college students",using questionnaires,literature methods,comparative analysis,interdisciplinary research and other methods to conduct research: Firstly,to clearly clarify the connotation of “irrational consumption culture”,the paper analyses the connotation,types and basic characteristics of the“college irrational consumption culture”.Secondly,to further explore the generation of irrational consumption culture and the status,we can demonstrate the realistic situation of irrational consumption culture about college students from five aspects,such as society,school,family,individual and network.What's more,it will deeply analyze the status quo from the three aspects of consumption structure,consumption mode and consumption concept of college students.Thirdly,to emphasize the urgency of college students' rational consumption culture,this paper explores and analyzes the influence of college students' irrational consumption culture in the light of the current situation.Last but not least,it proposes some educational strategies to guide students' rational consumption culture.That is to say,according to the five perspectives of adhering to the principles of education,knowledge,love,faith,and behavior,this paper explores the specific path of guiding students' rational consumption and promoting the generation of rational consumption culture that promote the healthy development growth of college students,making them become the youth of new era who inherit,spread and create the advanced ideas.