Status Quo Of University Student's Consumption Culture And Guiding Research Of University Moral Education

In the modern society, the consumption takes a more and more important and remarkable role in social economy and cultural life, and the economic conception which is originally simple gets a complicated connotation. It includes meaning construction, distinction between interests, classification of culture and reproduction of social relationship etc. Due to the changes of consumption, consumption culture comes into being .It includes many aspects of consumer, such as the consumption behaviors, structure and conception, which reflects the intrinsic value judgment, guiding ideology and conduct principle in consumers. Once the consumption culture takes its shape, it will influence the people involved profoundly, not only the consumption behaviors, but the judgment of value concept of people. The University moral education takes important responsibilities foe the students in their growing to be a useful persons. Under the background of the consumption culture having influenced the university student's life, university moral education should show more concern for this phenomenon initiatively, understand their ideological concept, value orientation and conduct principle from it, then utilize the university moral educational resources multiply, take measures to guiding education of the university student's consumption culture pointedly, and produce a positive effect on their value conception, ideological concept and conduct habits. In order to make it more efficient, we should start from those problems, such as interpersonal consumption, consumption on luxuries non-planned consumption and then unbalanced consumption structure existing among student's consumption culture. As to the causes of these problems, there are historical, environmental, family and psychological ones. The target system of university moral education set up based on the problems should include the establishment of correct consumption concept, rational consumption structure and reasonable consumption conduct. Finally, specific countermeasures should make in both direct education and indirect guiding. With cooperation and coordination of the two aspects, we will realize the goal of guiding the consumption culture of university students.