Study On Wang Dalei's Media Image Construction

Since 2006 Wang Dalei started his career in Shanghai Liancheng Football Club.In 2014 he was officially selected as the best goalkeeper of CSL and the member of the best team in Asian Cup.Wang Dalei's career full of miracles.Thanks to his individual character,Wang Dalei became a focus in many of his matches,which also made him got into troubles many times.The Study on Wang Dalei's Media Image Construction is based on the background of the development of Chinese football development.Study of text used the literature material method,text analysis,mathematical statistics,the selection of CCTV,Sina Sports,PP Sports,Wang Dalei's personal Weibo in 2010 and 2018.Wang Dalei media image as the research object,combined with Wang Dalei development characteristics in different periods of his career,analyzes the present image of Wang Dalei media in media,and the different media reports of Wang Dalei generalizes the content,characteristics,background and analysis.This paper puts forward some constructive Suggestions for the construction of athletes' media image.The research shows that the media image construction of Wang Dalei is mainly influenced by his professional achievements,showing the characteristics of compound and pluralism.The most important factor influencing the construction of Wang Dalei's media image is his professional achievements.The construction of Wang Dalei's media image by CCTV tends to construct a positive image of Wang Dalei.Wang Dalei's media image construction and its own commercial value influence and promote each other.In the media,Wang Dalei presents an influential national hero image,a professional athlete image with distinctive personality and a man image full of love for life.As China steps forward to become a sports power,more and more athletes will become the idols of the times and pass on their influence to the society.How can we construct athletes' media image objectively and comprehensively,and how can we give full play to the role of athletes in society? Both the media and the athletes themselves need to think more deeply.