Research On Network Moral Education Of College Students In The New Media Era

On the basis of the development of traditional media,the new media,relying on network technology,digital technology and mobile communication technology,mainly includes Internet media,mobile media and TV media,which provides users with information and services through the network.The new media has infiltrated all aspects of college students' study,life and work,and has changed the way of thinking,behavior and lifestyle of college students.Its interaction,timeliness,virtuality make it convenient for college students to do plenty of things,but the different information from the new media also has a deep effect on college students when they make judgement.With little social experience,low self-control ability and poor distinguishing ability,college students with can hardly resist the improper information from the website,so it is inevitable for them to use improper language in daily life,to copy,infringe and even swindle on network,and to browse pornographic and violent information.Developing network moral education for college students is of great benefit to improve their network moral quality and regulate their network behavior.This research follows the logic of "what is,why,how to do".Based on the basic idea of "finding problems-analyzing problems-solving problems",this research focuses on the subject of network moral education of college students.Firstly,the research has studied the literature about moral education and network moral education in both China and foreign countries,which provides valuable experience for this study.Secondly,it clarifies the connotation and characteristics of the new media,network morality and network moral education for college students.Thirdly,adopting the method of systematic research,it systematically makes a list of the moral education thoughts from Marxism,China and Socialism,which provides theoretical basis for the research.Fourthly,the research applies the investigation method to study the network moral problems of college students and analyze the reasons by means of the root-cause analysis method.With the questionnaire,interview and case analysis,this research analyzes the problem of the college students' network moral in the new media era,and analyzes the reasons of college students' network moral problems from the education team,education content,education method,education carrier,evaluation system,and the new media management mechanism.Finally,according to the education growth model of college students,this paper puts forward some countermeasures for college students' network moral education based on the problems and reasons of college students' network morality,including strengthening the network moral education team construction of college students,enriching the content of college students' network moral education,completing the college students' network moral education methods,enriching college students' network moral education carrier,optimizing the environment of college students' network moral education and constructing the college students' network moral education mechanism.