Research On The Influence Of China’s Population Structure On Life Insurance Demand

China’s life insurance industry has developed rapidly in recent years,and the scale of premiums has been in the forefront of the world.However,the density of life insurance and the depth of life insurance are far less than those of developed countries.This shows that the development of China’s life insurance industry is still not mature.Population factor is one of the important influencing factors of life insurance demand.This paper divides the population structure into three levels and comprehensively explores the impact of demographic factors on life insurance demand.In addition,due to the gap in the development of life insurance between regions in China,the difference in population structure may be one of the reasons for the gap.Therefore,this paper first studies the impact of China’s population structure on life insurance demand,and then divides China into two regions,the eastern and central and western regions,to study the differences in the impact of population structure on life insurance demand in different regions.From the perspective of heterogeneous life insurance classification,life insurance is divided into two categories:protection life insurance and investment life insurance,and study the heterogeneity of population structure on different types of life insurance demand.This kind of research based on the dual perspectives of life insurance demand and life insurance demand structure has a strong practical significance for the overall healthy and sustainable development and regional coordinated development of China’s life insurance industry.This paper first introduces the research background and research significance,and summarizes the existing domestic and foreign related literature,and then analyzes the current situation of China’s population structure and life insurance demand.Then,combined with the Lewis life insurance demand model,the paper analyzes the impact mechanism of the three levels of population structure on life insurance demand,and then uses the fixed effect model to conduct an empirical analysis of the overall post-regional and sub-insurance.Through research,it is found that the old-age dependency ratio,population education structure and population geography structure are significantly positively correlated with life insurance demand;population marriage structure is positively correlated with life insurance demand,but it is not significant;children’s dependency ratio is negatively correlated with life insurance demand.However,it is not significant;population family structure and life insurance demand show a significant negative correlation;Sub-regional research shows that the demographic factors of different regions have different degrees of impact on life insurance demand;after the classification of insurance,it shows that the influence of demographic factors on the protection of life insurance and investment-based life insurance is heterogeneous.Finally,the relevant policy recommendations are proposed for the conclusions of this paper.