| China entered the aging society as early as 2001,China is in the period of rapid aging.The austere aging situation makes the demand for old-age security for the elderly increase rapidly,while the imperfect social security system makes the pension gap larger,which brings a good opportunity for the development of the life insurance market.The elderly life insurance consumer group becomes the key service object.Since the international financial crisis,the life insurance market has been faced with severe challenges and the structure of life insurance demand has developed unevenly.Therefore,to study the relationship between aging and the demand for various types of insurance,it is necessary to analyze the life insurance tendency of the elderly population.Optimizing life insurance structure has theoretical and guiding significance.The structure of population aging and life insurance demand is combined to study the demand of different kinds of insurance in different aging degree.Firstly,the influence of aging population on the structure of life insurance demand is analyzed qualitatively from the angle of the old people’s motivation and the old age.Secondly,using panel data from 30 provinces and cities(excluding Tibet)from 2008 to 2016 to carry out empirical research,using factor analysis method to divide the aging of all regions into low and higher levels,and establishing a panel data regression model.The density of guaranteed life insurance and investment life insurance is taken as the explanatory variable,the aging index is taken as the core explanatory variable,and the Other social,economic and cultural factors are used as controlling variables to analyze the consumption tendency of the elderly population to the two types of life insurance under different aging degrees.The empirical results show that the low-grade and high-grade aging stages are accompanied by an increase in the number of elderly people,and the demand for guaranteed life insurance continues to rise,among which the demand for the protection life insurance of the elderly is stronger at the high aging level.The shortage of life insurance consumption and the imperfect insurance market make the demand of investment type life insurance insufficient.Therefore,the protection life insurance should be the " base of life of life insurance " in the life insurance industry.Finally,it puts forward the policy suggestion of the future life insurance industry from the aspects of the supply of life insurance company,government intervention and the supervision of life insurance industry. |
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