Application Research Of Video Community In Sports Information APP

With the development of the mobile Internet and the constant demand for fast life,people's lives are gradually inseparable from the services provided by the rich clients on smartphones.In the era of sports new media led by sports apps,information communication has undergone major changes.From the original TV broadcast-led sports information communication to the user-oriented mobile APP video live broadcast and mobile APP community information dissemination,due to the popularity of smart devices,users from passively accept information to a proactive attitude to publish information and Discussing information,in the process of transformation,we can't avoid all kinds of problems.At the same time,sports information app is constantly seeking to solve the problem of how to better apply the video community and improve the user experience.Effectively use the video community to assist in the operation of new things such as APP.This article takes the sports information APP as a sample,and the user is the dominant direction.It conducts research through literature survey method,questionnaire survey method,mathematical statistics method,market research method and comparative analysis method.The analysis and comparison of user groups,APP modules and community content in popular sports information apps including Tiger Sports,Tencent Sports,Sina Sports,Sohu Sports,etc.,they provide first-hand sports information for users to maintain and develop.The sports information application allows more users to stay because of their beauty,so users trust and enjoy the application.Secondly,investigate the characteristics of user groups in the popular sports information APP forum and the video community,use the frequency,motivation,location and other information of the APP to analyze and analyze the user group characteristics and user participation factors.The relationship between the video community and the user community is based on the community usage behavior,usage purpose,consumption status,and user satisfaction in the user's current situation.After analyzing the problems of sports information APP video community audience,user feedback,content quality and quantity,copyright,platform,etc.,it is found that the user group is mainly young people,mostly from small and medium-sized cities,with high education,low income and structural instability.Problems such as serious differentiation,sports information APP should be based on user experience,gradually improve its existing problems,improve original content,improve user satisfaction,and let users really participate in the construction of video community,sports information APP After cultivating more high-quality resident new and old users,the sports communication process is more organized,elite and technological.The following suggestions are made on the problems found: on the one hand,real-time analysis system is established to refine the audience and process feedback.Optimize the video experience in the community,enhance the vitality of the community,attract user participation,improve the quality of media personnel,strictly control the quality of content,standardize the legal issues of mobile sports media,and on the other hand,improve the revenue of APP from the community itself,and step forward in advance.In the era of WEB3.0,according to the above strategy,gradually improve the problems of its existence,Original content,improve user satisfaction,let users really participate in the construction of the video community,the platform continues to explore and innovate in different areas of strength,follow the trend of the times,develop steadily,and open up the road to obtain first-hand sports information for users,strengthen It has the convenience,communication and borderlessness,and brings users a high quality experience.