Research On Gamification Communication Strategy Of Internet Public Welfare

With the development of Internet technology,the application of gamification strategy in Internet public welfare activities is becoming more and more popular.The injection of game-based communication strategy makes the development of public welfare fund-raising show a vigorous vitality.From the global "ice bucket challenge" to the popular "ant forest" monopay painting ",a large number of similar Internet public welfare activities in social media,online platforms continue to emerge,detonating the tide of public participation.At the same time,the game-based communication has also changed the form of Internet public welfare fund-raising,shaped a new public welfare image and concept,the past dull,sad public welfare image has been broken,Internet public welfare has become a new public interest image.More and more entertaining,interesting.Based on the concept of gamification,this paper studies the practice and application of game-based communication strategy in Internet public welfare activities,and provides some inspiration for the combination of game-based theory and Internet public welfare activities.First of all,this paper defines the concepts of Internet commonweal and gamification.This paper draws the connotation and extension of the key words in this paper,and then discusses the basis of the development of the game-based communication strategy of the public welfare activities on the Internet.This paper discusses the feasibility of the application of the game-based communication strategy from three aspects: the limitation of the current development of the public welfare communication,the universal pursuit of the game-based communication strategy,and the basic conditions for the introduction of the game-based communication strategy into the public welfare of the Internet.Finally,this paper discusses the practical application of game-based communication strategy in the public welfare activities of the Internet,from the three dimensions of communication content,communication mode and communication effect.In order to promote the communication of public welfare activities to a regular state and to promote the better development of public welfare undertakings,this paper analyzes the shortcomings of the play communication of public welfare activities at present,and provides corresponding countermeasures and suggestions to promote the communicationof the games of public welfare activities on the Internet.