Research On The Impact Of Network Catchwords On College Students' Identity Of Socialist Core Values

The emergence of new media on the Internet has changed the traditional operation mechanism of discourse power.The cultivation of socialist core values in the new era needs to follow the trend and take advantage of it.General Secretary Xi Jinping emphasized in the report of the Nineteenth Communist Party of China National Congress that we should actively cultivate and practice the socialist core values.College students are the backbone of realizing the Chinese dream.Their values have a significant impact on the ideological trend of the whole country.As a new way of discourse expression,network catchwords provide an opportunity for the dissemination of socialist core values among college students.It can change the traditional education mode and dissemination mechanism,and enable college students to enhance their identity of socialist core values in the process of teaching and entertainment.By using the methods of literature research,questionnaire survey and contradictory analysis,this paper focuses on the identity of college students' socialist core values by the network.There are three parts in this paper.The first part is to clarify the relevant concepts and explore the theoretical basis.Firstly,it defines the concept of network catchwords,the meanings of values,values identification,core values and socialist core values,classifies the types of network catchwords.Secondly,it explores the dissemination mechanism of network catchwords,the theory of all-round development of human beings and the theory of freedom and liberation.The second part is the questionnaire survey and the analysis of the results and reasons.Firstly,it shows the basic situation,design ideas and results of the questionnaire.Secondly,it analyzes the impact of college students' identity of socialist core values,and for the reasons for its impact from the positive,neutral and negative views of the network catchwords.The third part is the basic principles and measures to enhance the identity of network catchwords for college students' socialist core values.Firstly,it elaborates the positive function of network catchwords,promotes the identity of college students' socialist core values,proposes the four basic principles and puts forward the measures of using network catchwords to enhance the identity of college students' socialist core values.Through the study of the influence of network catchwords on college students' identity of socialist core values,the following preliminary conclusions are drawn: in the new situation,we should promote the cultivation of socialist core values,change the discourse expression mechanism of socialist core values with the help of positive network catchwords,and eliminate the negative effects brought by network catchwords with negative functions to the greatest extent.It is necessary to establish the principles of "unification of government guidance and multiple subjects","unification of top-level design and sectional implementation","unification of explicit education and recessive education" and "unification of value guidance and network communication".On this basis,this paper explores how to strengthen the content construction of network catchwords from the perspective of government as the guiding subject,the new media on the Internet as the operating subject,universities as the educational subject and university students as the action subject so as to realize the transformation of the content governance subject of network catchwords from one to multiple,and ensure the socialist core values are propagated successfully among college students.However,with the development of new media,the content of network catchwords has fallen rapidly.The research on the identity of network catchwords to college students' socialist core values is also a process of continuous exploration and deepening.