Study On The Influencing Factors Of University Students' Entrepreneurial Willingness Under The Background Of "Internet+"

With the rapid development of Internet technology,the Internet market is booming overnight.The corresponding mobile intelligent devices and related products are highly praised by users.Because of the extensive application of this technology,the government has attached more importance to it.In the process of promoting the application of the technology,we should accelerate the innovation of related industries.For this reason,we should embody "Internet +" thinking ability in the concept of enterprise development and boost the implementation of the "Internet +" action plan.In this plan,contemporary college students,as the main force,play a vital role in the construction of related fields.Based on the above background,this article takes Jiangxi province entrepreneurship as an example to analyze its current development and find out some problems.Through the specific analysis of these problems,we will further study the factors that influence the entrepreneurial intention of College Students under the background of "Internet +".Then,a questionnaire survey is conducted to explore the influencing factors that influence the entrepreneurial intention of college students.The results show that there is a significant relationship between "Internet +" entrepreneurial environment factors,personal traits factors,entrepreneurial attitude factors and perceived behavior control ability.Finally,according to the conclusion of the study,it puts forward relevant countermeasures and suggestions,which has certain guiding significance for improving the entrepreneurial willingness of College Students under the background of "Internet +".