The Influence On College Students’ Entrepreneurial Intention Of The Policy And Research Of Improving Strategy

From the added data in Chinese enterprises, the first half of 2015 the new registered enterprises have reached for 1.98million in our country, an increase of about 27.8% over the same period in 2014, of which the number of newly registered private enterprises as high as 1.87 million. According to statistics, only the first half of year, China’s new jobs have reached 12.17million, which further improve the national economy and the people’s livelihood, the impact of stimulating employment is enormous. At the same time, the mainstream media at home and abroad gives a high degree of attention for China’s innovation and entrepreneurship situation, such as the United States times weekly says, although there is no one can predict the number of business people will be successful in one hundred percent, under the national policy support, those who with the likelihood of success of high cultural quality and strong innovation ability and entrepreneurial intention are much higher than the other groups. The paper research from the combination of theoretical and empirical, according to the results of questionnaire survey and interview survey, study the "the influence of entrepreneurship policy on entrepreneurial intention of college students" deeply and systematically.The framework of this paper is composed of seven parts.The first part is introduction. This part discuss the thesis research background and significance, the research train of thought and the research content, especially the importance of implementing the peoples’ innovation policy for college students business. Subsequently, make a comprehensive review of the literature on the theoretical research and the definition of the relevant conception. State the research routes and framework to be used in this study. At the end of this section is a brief introduction to the relevant cases of Wuhan University of Science and Technology.The second part is inspection and assessment of relevant research situation. This part mainly discusses and evaluates the existing research results and the literature, which provides theoretical support for the next step of this study and provides the construction of research model and the design of questionnaire.The third part is research model and basic hypothesis. This part is mainly to establish the research model and put forward the theoretical hypothesis.The fourth part is research design and data collection. This part is the design of the questionnaire, design of interview outline and selects the sample to be interviewed.The fifth part is statistical analysis and interview arrangement. This part analyzes the descriptive statistics, reliability and validity of the test, variables including variable correlation and regression analysis based on the successful recovery of a large number of the research data, statistics. At the end of this section, the interview results were also sorted out.The sixth part is the discussion of the results and policy suggestions. In this part, according to the research results and conclusions, this part puts forward some feasible suggestions on improving the university students’ entrepreneurial intention from the aspects of financial support, business service, business matching, business culture, training and so on.The seventh part is research summary and outlook. This part summarizes the whole paper and points out the deficiency of this research, and then puts forward the future research direction.The innovation intention of this paper is mainly reflected in the following three aspects:The first innovation is the election of research perspective. The domestic academic research mainly based on the factors such as market environment, entrepreneurial risk, entrepreneurial needs, and entrepreneurial potential perspective, when study the influence on college students’ entrepreneurial intention. And the choice of policy supply perspective is very rare. Therefore, this paper, from the perspective of "entrepreneurial policy supply", study the factors that affect college students’ entrepreneurial intention, which is obviously innovative.The second innovation is the construction of the research model. This paper draws a model for "university student’s entrepreneurial intention", based on "the factor model of the effect on venture", combined with literature review and practical observation, which use "innovation and entrepreneurship policy" as independent variables, "college students entrepreneurial ability" as an intermediary variable, "university entrepreneurship training "as a moderating variable. This effort has the value of innovation in the domestic academic circles.The third innovation is the policy recommendations. This paper gives suggestions of optimization and perfecting the policy of entrepreneurial culture policy supply for strengthening university students’business, based on the verification of research hypothesis and interviews on related entrepreneurship in-depth,which from improving financial support policies, improving business service policy, improving the entrepreneurial supporting policies, improving the entrepreneurship training policy. The creative innovation is new and has a larger policy advisory value.