The Study Of Guidance Of Contemporary College Students' Values In Their Tourism Consumption

Tourism provides a platform for the inheritance of culture and provides a vehicle for the development of cultural resources.Since the 18 th National Congress,the prosperity and development of tourism culture has attracted more and more contemporary college students to carry out material and cultural consumption during the tourism process.The diverse cultural resources that contemporary college students receive in tourism consumption will have multiple levels and multiple influences on their values.In order to improve the effectiveness of ideological and political education,guiding the values of contemporary college students in tourism consumption is a new perspective of the path innovation of ideological and political education in colleges and universities.With the development of society,the rapidity of transportation,the increase of income,and the continuous enrichment of tourism resources,the tourism consumption of contemporary college students has shown a significant upward trend in both quantity and quality.The pursuit of progress,rationality,pragmatism,peace and tolerance in contemporary college students' values has positively influenced the choice of tourism consumption,while the characteristics of individuality,richness and self-discipline will bring uncertainty to the choice of tourism consumption.Tourism consumption in different fields such as traditional cultural tourism,revolutionary cultural tourism,socialist advanced cultural tourism,and natural resource tourism will have a multi-dimensional effect on the values of contemporary college students.This is bound to challenge the cultivation of socialist core values.The existing values guiding the contemporary college students' tourism consumption have the problems of guiding the main body's lack of ability,the direction of the deviation of the direction of the content,and the single means of guiding the means.This requires the leading subjects such as governments,social media,and universities to actively innovate and expand in guiding content and guiding methods,so as to effectively cultivate the core values of socialism in the tourism consumption of contemporary college students.Relevant government departments and the mass media should use the rule of law and the power of public opinion to take contemporary collegestudents as key targets and tourism consumption as important fields,and enhance the influence and penetration of socialist core values.Colleges should fully mobilize the main advantages of schools,teachers and students.Colleges should work together in many areas of campus culture,classroom teaching,and self-education.