Research On College Students' Internet Consumer Credit Behavior And Credit Risk

Under the background of the rapid development of Internet technology,the internet consumer credit industry regards college students as another blue ocean for business development.However,accompanied by the explosive growth of college students' internet consumer credit market,problems among the college students such as easy comparison,poor self-discipline,weak credit awareness,and lack of financial management capabilities have become increasingly prominent.Meanwhile,in the process of rapidly grabbing market share,internet consumer credit providers have neglected the optimization of products and the improvement of risk control system.In order to attract college students,blind expansion and false propaganda are used,and there is a huge risk of bad debts.In addition,China's current credit system is not perfect,colleges and universities are not paying enough attention to the spread of financial knowledge,the transparency of online loan platform information is not high,and credit systems are not yet mature.The problems of credit risk and default chaos of college students' internet consumer credit are becoming increasingly prominent.A series of malignant events such as “naked loans” and “violent collection” are continuously fermented,which has caused widespread concern and discussion in all walks of life.This phenomenon has not only affected the harmonious and healthy campus life of college students,but also made the development of the college students' internet consumer credit industry controversial.This paper firstly summarizes the characteristics and development status of domestic college students' internet consumer credit market.Then,questionnaire surveys and field visits were used to investigate internet consumer credit behavior and credit risk among a group of college students at four universities in Xi'an.The statistical analysis results show that,in terms of college students' use of internet consumer credit behavioral features,most college students use their credit funds to purchase electronic products.About a quarter of college students use internet consumer credit more than three times a month.Meanwhile,nearly 30% of college students use internet consumer credit more than 1,000 yuan per month on average.The above phenomenon shows that under the premise of a limited economic source,there are still a part of college students with poor self-restraint who have taken irrational consumer behaviors and credit behaviors,which is easy to induce credit risk.Based on the statistical analysis of college students' internet consumer credit behavior,this paper summarizes the characteristics of borrowers who are prone to default behaviors,and analyzes the path and mechanism of credit risk generation.Next,through establishing the index system and using MLP neural network to construct the evaluation model of college students' credit risk of internet consumer credit,an empirical analysis was conducted.The test results show that this model has high prediction accuracy and low failure rate of judgment,which helps financial institutions to assess the credit risk of undergraduates' online loan applicants and reduce the probability of default.Finally,aiming at the current problems in the college students' internet consumer credit market,the following suggestions are proposed to control credit risk: enhance the credit risk prevention ability of college students,improve the risk management ability of online loan platform,improve the credit system of college students' internet consumer credit and strengthen supervision of online loan platforms.