Research On The Communication Strategy Of Online Education Brand In The Era Of Mobile Internet

In recent years,along with the rapid development of China's mobile Internet information technology,China's online education industry has entered the stage of that the publie are gradually accepting and adapting to such knowledge acquisition methods.This article takes "Netease Youdao" as a case representative and conducts related research on online education brands.Online education grasps the development opportunities of mobile data.Through the integration of resources and the use of mobile phones,each brand accurately locates the brand user groups from multiple channels with online and offline,and rapidly expands the user base of online education with lower cost communication methods.At the same time,the online education brand represented by "Netease Youdao" also noticed the need to properly use online socialization,and maximize the social interaction through online group interaction without affecting the user's learning effect form to reduce the negative impact of educational information on the psychological problems caused by users.With the gradual development of AI technology,online education brands are striving to provide a smoother operation service plan for the overall education and teaching communication process through the interaction between machine-driven knowledge input mode and self-linking between users.In the marketing launch process,all online organizations and platforms can adopt the means of real-time analysis of online user dynamic behavior data to adopt the communication means that best meets the psychological demands of the current group.Even in the aspect of advertising,it has abandoned the traditional extensive channel bombing,and instead adopts the marketing mode of cooperative information delivery such as APP exchange which is easy for online users to accept.The outstanding online education brand will even be based on the research and brand of users.Its own R&D technology uses focus-based fixed-point advertising to allow users to see the marketing information they need and like,which not only enhances the user's goodwill for online education applications,but also enhances the actual revenue conversion rate of the brand marketing party.Based on the current technical background and the basic situation of the real soft environment,it is foreseeable that in the future life where both physical and technical speeds are accelerating,the close relationship between people will no longer depend on space including educational activities.Therefore,realizing a good user experience and creating an online education brand that young users love is a detailed problem that the online education industry can continue to develop and attention.In addition,maintaining a high level of content product quality is also a fundamental guarantee for long-term development.As a supplementary learning channel in the traditional teaching process,online education not only solves the lack of educational resources in backward areas to a certain extent,but also makes an important contribution to the realization of educational fairness.More importantly,even for the educated groups in developed regions,the maturity of online education brands also contributes to a more free life and learning style for members of society.