| The China Open(hereinafter referred to as China Open)is the only professional tennis event in China that has been held for more than 15 years and is large-scale and high-level.It plays an important role in the development of professional tennis tournaments throughout China.Due to the late start of China's sports industry and the weak foundation of tennis,ChinaNet has made certain progress in all aspects from its vertical development,but there are still problems in horizontal comparison with foreign competitions of the same type,through the comparison of data and data.Analysis and put forward the feasibility proposal to promote the sustainable development of China Net,and also provide certain reference value for the development of other tennis professional events in China.This article takes the development of the fifteen-year competition of China Open Tennis as the research object,and comprehensively uses the literature data method,mathematical statistics method,comparative analysis method,expert interview method,logic analysis method,and divides into three time according to the timeline of the development of China Net Games.Paragraph: 2004-2008,2009-2013,2014-2018;match level of the China Open,participating players,venue size,event services,sponsor structure,live audience traffic,media broadcast,event revenue structure,event culture The development characteristics of the accumulation at different stages are analyzed and the following conclusions are drawn from it:1 After 15 years of development,the level of the game has been greatly improved.The top players in the China Open are still not stable.The local players have a low level of competition.The prizes and points and Grand Slam tournaments are still very large.gap;2 The upgrade of the event improved some basic hardware facilities.The existing stadium facilities still can not meet the needs of players and audiences;the service quality of the event is not perfect enough to provide more comprehensive and humanized services as much as possible;3 The broadcast pattern of the event is diversified,but the growth of the domestic time is not obvious;the competition is not attractive enough to other provinces and cities in China;4 In terms of income structure,the proportion of sponsorship income still accounts for a large proportion,and the income structure still has risks;it also tries to expand and develop in the income channel,but its development intensity is slightly insufficient;5 In terms of promotion and cultural accumulation,a variety of tennis promotion and theme activities have been launched to make more and more people understand tennis and culture;lack of new ideas on souvenirs and licensed products,and the integration of tennis and traditional Chinese culture needs to be strengthened..In response to the above problems,this paper puts forward reasonable suggestions.Including the improvement of the service facilities around the venues,forming a form of“large passenger flow,often resident ”;using technology innovation to create intelligent venues and improving service experience;improving the China Open system,launching more outstanding local players,and improving the level of competition Increase the income of domestic events,improve the income structure of the event;deepen the cooperation with CCTV,establish a multi-disciplinary pattern of the event broadcast,and enhance the domestic broadcast time;match the characteristics of the match and the characteristics of tennis,and continue to accumulate tennis with Chinese characteristics.Events,etc. |
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