Research On The Current Situation And Countermeasures Of The Brand Construction Of Sunshine Sports Conference

With the society's attention to the Nationwide Fitness,youth as the focus implementation people of the Nationwide Fitness Program,it is necessary to study the leading brand competition in the youth sports.This article mainly carries on the research to the event brand present construction of Sunshine Sports Conference.From 2011 to now(May 2018)has successfully held seventh Summer Sunshine Sports Conference and fourth Winter Sunshine Sports Conference,its competition brand construction already has the certain foundation.This article uses the literature data method,field investigation method,interview method,questionnaire survey method and mathematical statistics method,from the perspective of combination theory and practice,using the event brand building theory,detailed analysis the identification,positioning,value,communication,extension of the event brand of Sunshine Sports Conference.Integration with the audience's satisfaction to the event brand,finding the problems in the brand building of the Sunshine Sports Conference and proposed rationalization proposals for the brand building of the Sunshine Sports Conference.The paper aims to through the research of the event brand construction of the Sunshine Sports Conference to provide the operation and management reference for other brand in China.Followings are recommendations:1?The brand positioning of Sunshine Sports Conference is accurate:youth sports leading brand events,public welfare sports events,festive sports events.2?The Sunshine Sports meeting event brand has formed a relatively perfect identification system for emblems,slogans,and mascots.3?The core value of the Sunshine Sports Conference brand is promote the physical health of young people and create a national fitness atmosphere.4?Sunshine Sports Conference brand is spread mainly through the television media,print media,online media and outdoor,mobile media,etc.The dissemination effect is not particularly satisfactory.5?In the brand maintenance management of Sunshine Sports Congress,the level of service need to be upgraded,brand extension of the development is better,its derivative Winter Sunshine Sports Congress and Sunshine Sports Congress,to a certain extent,strengthen the tournament brand effect.Based on the conclusions,there are recommendations:1.Expand and enrich the competition brand recognition system.2.Expand and deepen the spread of the tournament brand.3.Improve and perfect the service level of the tournament.4.Raising and strengthen the extension of the event brand.