Research On The Event Brand Building And Countermeasures Of China Triathlon Sports Association

For further analysis of the development of the China association of triathlon sports event,combing the triathlon race experience and problems and put forward the countermeasures of brand building,this article mainly uses the literature material method,expert interview method,observation method,case analysis,logical analysis,to study the significance,background and various links of China triathlon association’s event brand building,sorted out the problems faced by China triathlon association in the event brand building at the present stage and put forward countermeasures.The main following conclusions are drawn:1.After its materialized reform,China triathlon sports association promotes the project development through building the sport event brand,and event system planning based on hierarchical setting,classified design and regional layout has become an important basic condition for promoting event brand2.China triathlon sports association’s brand positioning is relatively reasonable.After the materialized reform,it promotes the integrated development of professional and non-professional players,which meets the needs of sports development3.The measures of carrier design,brand communication and brand maintenance in the process of event brand building of China triathlon sports association need to be improved,and the overall strategy of event brand building needs to be further established.The suggestions are as follows:1.Chinese triathlon sports association should make further overall plans for special events,improve the event system,innovate the classification and optimization of events,and attract social resources and forces to jointly hold the event.2.Chinese triathlon sports association should continue to tap the market potential of special events according to the actual situation of the materialized reform,continuously deepen the market segmentation and clarify the target market of the event brand sequence of the association,and continuously update the event brand positioning.3.Chinese triathlon sports association needs to form a more comprehensive event branding strategy to achieve sustainable development of the project.Enrich and innovate the brand carrier design on the basis of the existing event branding behavior;continue to strengthen the promotion and promotion of the event brand;improve the event quality and service quality and establish an evaluation system;cultivate professional and compound talents for the event.