Analysis On The Characteristics Of College Students' Investment And Financial Management Behavior

With the development of economy,people's awareness of investment and financing is becoming stronger and stronger.As an important part of the society,college students are the backbone of the future society.The cultivation of their investment and financial management ability is crucial to the development of the future society.Although people from all walks of life pay more and more attention to the investment and financial management behaviors and intentions of college students,there are not enough investment products or financial products suitable for college students in the market.Therefore,according to the behavioral characteristics of college students,it is an urgent problem to design financial products suitable for their investment or to improve some existing financial products in the market.In this survey,this paper takes the college students in Wuhan as the respondents,and combine stratified sampling method and random sampling method to investigate the characteristics of investment and financial management behavior of college students in Wuhan.First,a pre-survey was conducted,and the testing results of pre-surveys show that the questionnaires setting is reasonable.Secondly,a formal investigation was conducted,and a total of 729 questionnaires were issued.The effective questionnaires collected is 583,and the total recovery rate is 79.97%.Finally,the formal The questionnaire data were tested for reliability and validity.The test results were all passed,the randomness of the survey was high,and there is a significant correlation between some survey items,which guarantee our findings is authentic.For the collected questionnaires,descriptive statistical analysis is carried out to obtain the satisfaction data of the group of college students who have made investment and financial planning on the profitability,liquidity and security of the current investment financial products,as well as the basic information of whether college students make investment and financial planning.Then,with the help of binary selection model,sorting selection model and principal component analysis method of classified data,a factor model affecting whether college students invest and the amount of investment is established,as well as an association model between the characteristics of college students who do not invest and the reasons for not investing and financing.The study found that college students are most satisfied with the safety of the financial products they are investing in,and their satisfaction with profitability and liquidity is relatively general,which needs to be further improved.Household registration,age,education background,professional nature and risk preference are significant factors affecting whether college students make investment and financial management.The planned investment cycle and the maximum acceptable loss amount are the important factors affecting the investment amount level of college students.The reasons why some students do not invest and conduct financial management are mainly divided into four categories: fear of risks,lack of financial planning at present,dissatisfaction with known financial products(insufficient capital investment,low yield),and limited conditions(lack of understanding of financial products,sufficient time for investment and conduct financial management).In view of this,this paper puts forward the following Suggestions: for some existing financial products,the profitability and liquidity need to be improved,while maintaining their own security to further improve the maintenance of customer personal information security;For relevant financial institutions,it is suggested to design financial products with a return rate of 2.35%-6.55% or above,a short-term investment cycle of 6 months or less,a small amount of the threshold fund of the investment object within 1,000 yuan,and a maximum loss of 3% of the principal.