The Study On The Identity Of College Students About The Red Culture In The Internet Age

Red culture is an advanced socialist culture with Chinese characteristics formed by the Communist Party of China in the process of revolutionary struggle and socialist construction.It is an important part of the construction of socialist core value system.It relies on the broad masses of the people and advanced elements,and through persistent and puzzling exploration and summary,it creates a national cultural brand with Chinese characteristics.Red culture originated from China's vast and profound Cathaysian culture and formed in the period of the New Democratic Revolution.In the 21 st century,with the rapid development of the Internet and the blending of Chinese and Western cultures,the red culture is facing a huge impact.Its spirit of hard struggle,thrift and other spirit has been forgotten,and a crisis of identity has emerged among college students.In people's life,more and more depend on the network,especially for college students,the main group of network users.Because of their own physical,mental and objective environment and other factors,the influence of the network on them is self-evident.The network has not only become an important channel for college students to obtain information,express emotions,and exchange ideas,but also has subtly changed the way of thinking of College students.Behavior choice,therefore,it is particularly important to take the network as a new environment to enhance college students' red cultural identity.College students' identification with the red culture,inheritance and promotion of the red culture,and the realization of the "Chinese Dream" of the socialist modernization with Chinese characteristics and the great rejuvenation play an important role.Under this background,it is imperative to study college students' identity with red culture.This paper consists of five parts,including:The first part is introduction.This paper expounds the origin,significance,research status,research methods and innovations of the paper.Through combing and reviewing the relevant literature on the subject,it finds out the shortcomings of the existing research,and points out the direction for further research on the subject.The second part elaborates the related theories.Firstly,the basic concepts of red culture and cultural identity involved in this research are elaborated;secondly,the theoretical basis involved in this research is briefly analyzed: the Marxist cultural view and the advanced cultural theory of the Communist Party of China.The third part is the investigation and analysis of the status quo of College Students' red cultural identity in the Internet era.Through questionnaires,some college students in five colleges and universities in Ganzhou City were investigated.According to the collation and analysis of the survey data,it was found that college students' red cultural identity in the Internet era had problems of blindness and ambiguity in cognition,dilution of beliefs,difficulties inpractice and so on,and made a multi-dimensional exploration of the problems.The fourth part is about the significance and basic principles of Strengthening College Students' red cultural identity in the Internet era.This paper analyses the significance of Influencing College Students' red cultural identity from the aspects of promoting the inheritance and development of red culture,ideological and political education of college students and their all-round development,and the basic principles of College Students' red cultural identity from the aspects of theory and practice,dominance and openness,tradition and modernity.The fifth part is the path analysis of the realization of contemporary college students' red cultural identity.This chapter discusses the countermeasures to improve the red culture identity of contemporary college students from the following aspects: purifying the Internet cultural environment,enriching the carrier of red culture communication;advocating the Internet technology into the campus,enriching the ways of learning red culture;strengthening the construction of teachers,innovating the mode of red culture communication;enhancing the media literacy of College students,and building up the confidence of red culture.