| The issuance and sale of the guessing sports lottery in Henan Province provides a large number of public welfare funds for Henan Province and China,which are used for the development of mass sports and competitive sports,promoting the construction of public legal service system,supporting the construction of urban and rural pension services,etc.Based on the quantitative analysis of the factors influencing the sales of the competitive sports lottery in Henan Province,the paper explores the factors influencing the sales of the competitive sports lottery in Henan Province,and puts forward scientific and reasonable opinions and suggestions according to the effect of these factors on the sales of the competitive sports lottery,so as to provide some basis for decision-makers to promote the competitive sports lottery in Henan Province The increase of sales volume will further promote the development of sports lottery market in Henan Province,promote the development of sports industry in Henan Province,and promote the construction of sports in China.This paper takes the sales volume of the competitive sports lottery in Henan Province as the research object,selects the external and internal factors that may affect the sales volume of the competitive sports lottery in Henan Province by consulting the literature and combining with the actual situation of the sales volume of the competitive sports lottery in Henan Province,and finally selects eight influencing factors,such as the opening network,the sales volume of the competitive sports lottery,and the sales volume of other sports lotteries,to use 2010-2018 in Henan Province The panel data model is constructed based on the sales data of the competitive sports lottery.The panel regression model is established based on the sales data of the competitive sports lottery in Henan Province and 18 cities and the factors that may affect the sales.The data is described and analyzed with stata15.0,LM Test and robust model regression.The influencing factors of the sales of the competitive sports lottery in Henan Province are analyzed Quantitative analysis.The results show that the main factors affecting the sales volume of the competitive sports lottery in Henan Province are the start-up outlets,the sales volume of the competitive sports lottery,the sales volume of other sports lotteries,the world cup,the urbanization rate,etc.the increase of the sales volume of the competitive sports lottery with 1% increase of the sales volume of the competitive sports lottery has the greatest impact on the increase of the sales volume of the competitive sports lottery,while the increase of the sales volume of other sports lotteries will reduce the sales volume of the competitive sports lottery,the per capita GDP,the education situation and the average sales volume The influence of resident population is not significant.There are great differences in the sales volume of competitive sports lottery in different cities of Henan Province,and these influencing factors have different effects on different cities of Henan Province.According to the analysis of the results,and combined with the actual situation of the competitive sports market in Henan Province,some suggestions are put forward: in terms of the competitive sports lottery products,we should adjust and perfect the game playing structure,stabilize and enrich the competitive objects,appropriately adjust the return rate,and innovate new playing methods of the products;in terms of the competitive sports lottery market,we should strengthen the legal system,expand the sales channels,and strengthen the operation and management capabilities At the same time,according to the differences of the development of the competitive sports lottery in Henan Province,the corresponding countermeasures should be formulated;the consumers of the competitive sports lottery should dig deep into the potential of the old customers,seek to tap the potential customers,understand the customers' psychology and regulate their behavior of buying lottery. |
PDF Full Text Request