A Nalysis On The Operation Of Education APP

At present,the scale of online education users in China is gradually rising,and the online education market is huge.But the competition in the industry is very fierce,and a stable pattern has not been formed.Many education apps are facing the dilemma of bankruptcy,because lack of professional operation models and communication strategies.Therefore,they urgently need to find a feasible development path.How to attract new users and increase user stickiness is a problem that online education products have to solve.Based on the status quo,this article summarizes the current academic research on three aspects(APP operation,education apps,and user stickiness).This article selects NetEase Cloud Class AAP,a representative educational APP,as the research object.And the studies combine user operations research with user stickiness research.It is found that the user's analytical recognition(perceived ease of use,perceived usefulness,perceived risk)and intuitive recognition(environmental impact)has a positive impact on user satisfaction.In the end,the user satisfaction affects user stickiness.According to the research content,this article proposed that education apps can start from building a complete user feedback system,cultivating word-of-mouth marketing,improving profit models,building a safe platform environment and high-quality product content,to operate the APP reasonably,to increase the attractiveness to users,and to develop the platform.