Research On Operation Management Of Suzhou Olympic Sports Center Based On AEG Mode

As China enters a well-off society in an all-round way,the people 's enthusiasm for enjoying high-level events and participating in physical training is increasing.The sports industry has become one of the important growth points of China's economy.Large-scale stadiums have become a material basis for competition performances and fitness and leisure.The foundation and pioneer of the sports industry.Relevant government departments have issued a series of policies and measures dedicated to promoting the development of stadiums,which has set off a boom in the construction,development,and operation of domestic stadiums.However,at this stage,China's operation and management of large stadiums is still in the exploratory stage,and most of the stadiums have a single function design.Idle for a long time,resulting in waste of state-owned resources.How to improve the comprehensive utilization rate of stadiums and break the operational management dilemma has become the primary problem facing many large stadiums.European and American countries have long formed a modern group to implement entrusted operation in terms of venue operation and management.They have a more mature operation and management model that not only revitalizes local sports facilities,but also improves the comprehensive radiation efficiency of local venues.Its standardized and systematic operation has a Using this as a reference,this article refines the advanced concepts of large-scale stadiums and stadiums in the United States Anschutz(AEG)Group's international management standards to form a theoretical tool,and makes a tentative study of the operation and management of the Suzhou Olympic Sports Center.The first is to respond to national policies and actively promote the innovation of the operation and management system of large stadiums.The second is to use Suzhou Olympic Sports Center to compare and analyze the operation and management of foreign stadiums and discover the advantages and disadvantages in order to effectively improve the professional and social operation of Olympic sports.The level provides a reference.This article takes the operation and management of the Suzhou Olympic Sports Center as the research object,and uses the documentary information method,expert interview method,field inspection method,and logic analysis method.From the venue design of the AEG model,the organization of events,the arrival route,the profit model,and the venue management Research on the construction and management of Suzhou Olympic Sports Center.This article draws the following conclusions:in terms of venue design,the supporting software is partially lacking in the expansion function of the sports service complex;in terms of hosting events,compared with foreign venues,there is a lack of activities and no permanent sports professional clubs;in terms of access,Suzhou Olympic Sports The address is properly planned.The surrounding transportation facilities are convenient.In terms of profit model,the business model of Suzhou Olympic Sports is relatively single.In terms of venue management,Olympic Sports implements a government-led management model of business-enterprise cooperation.According to the research results,the following suggestions are proposed:to improve the supporting facilities for the expansion of sports complexes based on demand;continue to strengthen the construction of public transport around the Olympics based on convenience;use publicity as a starting point and create a combination of self-run and introduction Sports brand sports events;with diversification as the goal,strengthening upstream and downstream cooperation in the industrial chain and focusing on the development of intangible assets;guided by efficiency,attracting professional management talents to further improve the venue management model.