Research On Brand Communication Promotion Strategy Of Chinese Super League After 2010

Football is one of the most widely developed,most influential,most charismatic,and has the most fans in the world today.,it is chased by fans all over the world,but when it comes to Chinese football,even the most fanatical Chinese fans It is inevitable to frown.The China Football League A,established in 1989,marked the beginning of the professionalization of Chinese football.In 2004,it was renamed the Chinese Football Association Super League,which further highlighted its "professional"characteristics.After 2010,after a series of changes such as the end of Chinese football anti-gambling operations,the resumption of CCTV's broadcast to the Chinese Super League,Guangzhou Evergrande's advancement to the Chinese Super League,spending heavily to buy star players and winning the AFC Champions League in 2013,the Chinese Super League Coming to its own "golden age",its brand's international influence has gradually increased,and the coverage of overseas broadcasts has reached 96 countries and regions.With the rapid development of the Chinese Super League in the past ten years,the reality that cannot be ignored is that both the audience and the industry pay more attention to "achievement first" and ignore its own development as a brand.After proposing the goal of creating the "sixth largest league",although it has achieved good results in rankings such as the attendance rate of the game,compared with the strong brand communication effect of the other five leagues,there is still much room for the promotion of the Super League brand.This article will take the Super League brand as the research object,based on the theoretical basis of brand communication,brand promotion,etc.,to interpret the current Super League brand elements,brand communication status,communication channels,etc.,and propose corresponding brand promotion strategies for the brand's communication difficulties.In addition,since the Chinese Super League promulgated the latest policies at the end of 2019,this article will also rationally conceive the possible impact of the latest Chinese Super League policies on its brand building,and give suggestions on the futuredirection of the Chinese Super League's brand promotion in the context of the New Deal.