Research On The Relationships Among Leisure Diving Attraction Satisfaction And Revisiting Intention Of Sanya Wuzhizhou Island

In recent years,leisure diving as a fashionable and healthy marine tourism experience activity,has been favored by the public,leisure diving has become an important part of the development of Hainan marine tourism.Hainan has a unique natural advantage in the development of leisure diving.Wuzhizhou Island in Sanya has the reputation of a domestic high-quality diving base and is very popular with divers.Hainan's natural diving tourism market is huge,the development of leisure diving can not only improve the marine economic income,but also can improve the awareness of leisure diving tourists to protect the marine environment.From the perspective of marine environmental protection,leisure diving can contribute to the sustainable development of marine ecology.Especially under the background of building hainan free trade zone and free trade port,leisure diving as one of the important development projects of marine tourism,is developing vigorously and has become a new growth point of marine economic development.In order to highlight the contribution of leisure diving in the development of marine tourism,and to better protect Marine diving tourism resources.This thesis takes of Sanya Wuzhizhou Island as an example to study the relationship between leisure diving attraction,tourist satisfaction,and tourist willingness to revisit,so as to improve of Sanya Wuzhizhou Island leisure diving attracion and tourist satisfaction and their willingness to revisit,and to enhance the development strength of the leisure diving industry while protecting marine tourism resources.In this thesis,SPSSAU online analytical and Wenjuanxing is used for frequency analysis,descriptive analysis,reliability analysis,exploratory factor analysis,independent sample t test,variance analysis,confirmatory factor analysis,SEM analysis of structural equation model,etc.When analyzing the significant influences of leisure diving attractiveness,tourist satisfaction,tourist willingness to revisit on each other of Sanya Wuzhizhou Island,the researcher also compares tourist significant differences in attractiveness,tourist satisfaction,tourist willingness to revisit among different demographics.The researchresult shows that the attractiveness and popularity of Sanya Wuzhizhou Island vary significantly to different demographics;Leisure diving attrativeness of Sanya Wuzhizhou Island has a significant positive impact on tourist satisfaction;Leisure diving attrativeness of Wuzhizhou Island has a significant positive impact on tourist willingness to revisit;tourist satisfaction has a significant positive impact on tourist willingness to revisit.According to the research results,the advice of improving the attractiveness,satisfaction and willingness to revisit the leisure diving of Sanya Wuzhizhou Island is proposed.