The Influence Of Network Catchworlds On College Students' Ideological And Political Education And Countermeasures

Language,as a special communication symbol of human beings,has played an important role in people's life since its existence,and it is an indispensable discourse tool for people,and every time it changes,it reflects the changes of society.Nowadays,with the progress of science,technology and the rapid development of Internet,network culture is becoming more and more popular.Among them,as one of the network language culture,the network catchword,because of its fashion,entertainment,funny expression style fits the university student's body and mind characteristic,has satisfied the university student's understanding,participates in the social demand,therefore is favored by the university student.On campus,It is also popular.However,due to the immature physical and mental development of college students and the uneven nature of the network catchwords themselves,the popularity of network catchwords among college students often brings about a negative and negative impact.But this also brings the new request and the challenge to the university student ideological and political education.As a new thing,on the one hand,network catchwords reflect the characteristics of the present society,and represent the social culture,social phenomena and the psychological dynamics of Internet users in this period.On the other hand,it also has a subtle influence on the ideological changes of its users.From a positive point of view,network catchwords are conducive to the release of negative emotions of college students,the increase of social participation,and to a certain extent enrich the content of ideological and political education for college students.To promote the ideological and political discourse of college students to change.But on the other hand,it also impacts on the establishment of the mainstream values of college students.The ideological and moral consciousness of students also weakens the effective communication between college students and educators to some extent.Based on the different influence brought by network catchwords,it is necessary to analyze the reasons,that is,to analyze the basic reasons of the influence of networkcatchwords on ideological and political education of college students,including the development of network age.The psychological characteristics and reading habits of college students themselves,and then analyzes the causes of the negative effects,including the excessive dependence of college students on the network,the "fragmentation" of the thinking mode of college students and the intermingling of good and bad words in the network catchwords.Therefore,in the face of this reality,we need to guide college students to use network catchwords correctly and promote their ideology and politics under the premise of the context of network catchwords.The leading position of educators,optimizing the Network Environment of College students' ideological and political Education,in order to improve the effectiveness of College students' ideological and political Education.