Research On Marketing Strategy Of Dalian D Study Abroad Service Company

Dalian D study abroad service company is a local enterprise in Dalian,which is engaged in studying abroad on the Internet.In recent years,due to the fierce competition in the market and the homogenization of products in the industry,there are many problems,such as contract reduction,slow performance growth,and difficult product transformation.Under the complex background,Dalian D Study Abroad Service Company must follow the market rhythm,optimize the marketing strategy,adjust the top-level design,and make marketing decisions.At present,with the deepening of globalization,more and more people want to go abroad to see the world,so the demand of choosing to go to study abroad intermediary is also rising.With the growing maturity of Internet technology,the openness,transparency and synchronization of information have become the general trend,and the customer profit realized by information asymmetry has long been out of date.At the same time,with the maturity of Internet technology,the phenomenon of technology homogeneity and replication among enterprises has become obvious.Firstly,this paper makes a thorough study on the purpose and background of the research,and provides theoretical and practical basis by using literature research method and case analysis method.Secondly,it introduces the general situation and operation status of Dalian D Study Service Company,and puts forward the existing problems such as product pricing reciprocating,inaccurate channel construction,and no innovative promotion activities.It makes an objective analysis of the internal and external environment,and uses marketing analysis tools to analyze the company's political,economic,social and technological environment.The environment has been comprehensively analyzed.It lays a solid foundation for providing targeted solutions for its marketing strategy.On the basis of the above analysis,combined with Dalian D study service company's current operating conditions,channel distribution and other conditions,formulated Dalian D Company's marketing strategy,and put forward measures to ensure the implementation of the strategy.This study has a certain reference role for the development of Dalian D Study Service Company and even the overseas study market,and provides new ideas for the development of Dalian D Study Service Company,and even for all the overseas education service industries.