| With the development of new media technology,the Internet interpersonal communication mode has undergone a great change.With the rapid growth of online games in the Chinese market,more and more people are willing to and choose to contact with online games,and on the basis of spontaneity to form or join a variety of online games interest-related groups,so as to achieve interest-related communication.In the process of integrating members into the group through interest communication activities,group identity is gradually formed,which helps members to redefine themselves and gain a sense of group belonging.Based on online game "Glory of the King" interest-related groups,this paper starts from the interest-related communication behavior of individual members,comprehensively questionnaire survey and participatory observation and depth interview method,to discuss the relationship between the interest-related communication and group-identity,and how the group-identity is formed and reflected.The study found that individual players set up the "stage" of interest-related group with interest as a bond.Based on different psychological motivations and approaches,individual members completed the aggregation stage of interest propagation,and formed group-identity through group interaction and behavior expression and other interest-related communication activities.Group-identity is reflected in cognition and behavior,and constantly affects individual members' psychological and behavioral patterns.Therefore,group identity is the foundation and process of forming group-identity,and group-identity is the important purpose and result of group identity communication.This paper also finds that group identity is a dynamic process,the formation,development and embodiment of group identity are based on the interest-related communication activities,which will promote and influence the subsequent interestcommunication activities of members,and so on and so on. |
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